Thursday, April 5, 2012

Bring The Excitement Of The Speedway To Your Google TV

Guest to the Google TV blog, Brian Herbst Sr. Manager - Digital Products of NASCAR Media Group, shares some great features of Nascar Live on the Google TV.

NASCAR is about innovation. So when we had the opportunity to develop a new experience with Google TV that offered our fans the sport’s best video content, on-demand, and blown up for your HD television, we jumped all over it.

The Live app provides everything you need to recap last weekend’s race and understand the key storylines headed into the next major stop on the NASCAR Sprint Cup Series. The best passes, best sound bites, even the most significant wrecks…all available on demand for your viewing pleasure.

During the season, avid fans can check out their favorite driver’s position in the standings, look ahead on the Schedule page to gather the details of the next track, and view their driver’s best highlights in a vast video library. Fans are able to view content for each of NASCAR’s top 3 series within the app - the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series.

For the casual fan that needs a little help understanding the sport, we’ve created a “NASCAR 101” section the defines commonly used terms, breaks down the current points system, and provides a history of how the Chase for the NASCAR Sprint Cup came to be.

This is the content that helps the fan prepare for race day, when you can complement the network broadcast (on FOX, TNT, or ESPN) with some of the most engaging features from the app – live leaderboard and lap-by-lap text updates.

Live leaderboard gives you real-time tracking of driver performance relative to the rest of the field, while lap-by-lap provides quick descriptions of the action that’s happening on the track.

Pair the race broadcast with these Google TV features using picture-in-picture mode and you’ll be sure to make your buddies jealous.

At NASCAR, it’s our goal to provide more content in more places, giving the fan all the tools to engage in the sport, wherever they are. From the traditional web to mobile to social and now the television, Google has been a great partner in providing the touch points that allow us to deliver that content.

Download the app from the Google Play Store on your Google TV.

Guest post created by Brian Herbst, Sr. Manager - Digital Products of NASCAR Media Group